1. NO MATERIAL OBJECT DEFINES THE LIFE AND DESTINY OF PEOPLE. Clothes do not define our true selves.
2. CLOTHING IS OUR SECOND SKIN. It has been with us since the beginning of mankind to protect our bodies from the elements.
3. NUDITY IS THE ULTIMATE EXPRESSION OF HUMAN FREEDOM. Dressing is the ritual of preparing our body for life. It talks about how we take care of ourselves. It demonstrates love for ourselves. Free body in motion!
4. FREE CLOTHING. Far from restrictive, antiquated and obsolete norms of use and social conventions.
5. NATURAL FIBERS HAVE SUPERPOWERS They contain in themselves all the energy of the Universe. They have grown under the moon, the sun and the stars, from the water and the earth.
6. NATURAL AND SUSTAINABLE FABRICS have extraordinary properties that transfer to our body and organism benefits that deeply affect our health and our mood. They directly influence our happiness and our spirit.
7. THE CLOTHING FOR THE ‘NEW CONSCIOUSNESS’ SOCIETY Sustainable, durable and multifunctional. “Less but Better. It represents our moral values as eco-dependent beings.
8. CONSCIOUS CONSUMPTION as a political act of collective responsibility and personal and social empowerment. Collective ethics versus individual capitalist narcissism.
11. THE GOOD DESIGN to imagine and create the new world that we are going to eco-inhabit in freedom, dignity and love, all living beings of this planet.
Here grows a free Wild Garden, an immaterial place of experimentation and independent thought.
Energy, light and activism.
Tsenoh! was born in 2020
Will share with you more of what, we hope, you love and care about.
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